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Event Details
Cherry Sorbet is a Design, Editorial and Trends agency with a specialism in the Beauty, Fashion and Lifestyle industries.
This e course will cover the basic overview of working with social media in the beauty industry over the space of one month.
Perfect for anyone working in the industry who needs to understand the basics of working with various forms of social media, how to get started, pitfalls and how to avoid them, and some handy hints and tips.
The course is delivered through emails and multi media with one section each week to work through in your own time and at your own pace. Additional study materials such as MP3's, MP4's and PDF's enable the learner to make the most of time to gain extra knowledge. Personal correspondence to the team at Cherry Sorbet and feedback on action points are included in the cost.
Course outline:
Getting started in using Social Media, an overview
What can social media do?
Getting social:
Using Twitter, setting up an account and getting started
Using Facebook, get started
Using Linked In
You Tube and Vimeo for brand building
Trends in Social Media and beauty
Building a brand online
Etiquette in the online world
Making the most of your social media - useful tricks and applications to help you work smarter
Ning, Ping and a bit of Zing
Security and the social networks - how to play safe
Hosted By
Dexterous Diva
Jo Gifford is a designer, writer, blogger and founder of Cherry Sorbet Creative.
With 15 years experience in the hair, beauty and lifestyle industries working with a diverse range of clients her portfolio career continues to evolve, which is just how she likes it.
As a designer Jo art directs and project manages a team of co-workers, and is most in her element when running a brainstorming session or one of her many workshops hosted by Cherry Sorbet. An MA in Design Management from London College of Communications fuelled her love of research and academia, and led to lecturing positions at various institutions in London and Cambridge for both further and higher education.
A natural networker and fellow of the RSA, Jo loves to meet like minded creative individuals and is inspired by the way others work and generate ideas. She is fascinated by consumer trends and is tech geek with a passion for apps and mindmapping tools for that hyper creative design thinking.
Her written work can be found across a range of on and offline publications, as well as her personal blogDexterous Diva, which documents life as a self employed mum of twins in the creative industries. Jo also undertakes copywriting for clients, and has been commissioned by the Arts Council to work on an interactive information portal for the creative industries.
When she isn’t designing, writing or blogging Jo is a proud mum of twin girls and can occasionally still be seen with a paintbrush in hand completely unplugged from technology. Occasionally.
You can find her on Twitter both as Dexterous Diva and Cherry Sorbet, Linked In, and her beloved Instagram.
